How to Defend Product Differentiation

Quoted on this wiki

Every place a page here uses this source, in the order the words come in it.

1. Decide:Use validated data to determine whether to retire, elevate or further test a differentiator. Structured, timely decision making helps reduce risk and maintain alignment across stakeholders. “This includes aligning on both long-term strategic pivots and short-term tactical moves.” Turning decisions into action with MADE

   In Strategy

Quotes are verbatim and belong to their publishers. Where a quote has been translated, the original wording is kept below it.