4 ways to test your Value Proposition | by Franck Debane

Quoted on this wiki

Every place a page here uses this source, in the order the words come in it.

1. Yes. “It’s is something a customer would do, should they be interested in your offer.” This proof of commitment has some cost to the customer. Either in time, effort, energy, financial, etc… If it has no cost, to implication for the customer, this is not a commitment. Because it has a cost, we also call this a currency.

   In Campaign offer design

2. How would you use it tomorrow? Why is it important? “You can also drill down to the feature level.” We are thinking about feature 1,2,3. Which one do you think is most relevant to you, which one would address best your problem. Why?

   In Value proposition hierarchy

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