How I Create A-Ha Moments in Outbound Prospecting

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1. We sponsored small to mid-sized dinner events. “Before the event, I emailed registered prospects with an offer for them to submit a “good” target account email so they could see their score + feedback. I brought their results with me to the event. It made it easy for me to start a convo + created an insightful discussion about their current state.” If I wasn’t able to attend the event, I sent them their results + feedback before the event, and mentioned the name of my peer who would be attending the event (to make it easier for them to strike up a conversation).

   In Pre-event outreach

2. Before the event, I emailed registered prospects with an offer for them to submit a “good” target account email so they could see their score + feedback. I brought their results with me to the event. It made it easy for me to start a convo + created an insightful discussion about their current state. “If I wasn’t able to attend the event, I sent them their results + feedback before the event, and mentioned the name of my peer who would be attending the event (to make it easier for them to strike up a conversation).” 2. LinkedIn

   In Pre-event outreach

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