How I Create A-Ha Moments in Outbound Prospecting

Quoted on this wiki

Every place a page here uses this source, in the order the words come in it.

1. We sponsored small to mid-sized dinner events. “Before the event, I emailed registered prospects with an offer for them to submit a “good” target account email so they could see their score + feedback. I brought their results with me to the event. It made it easy for me to start a convo + created an insightful discussion about their current state.” If I wasn’t able to attend the event, I sent them their results + feedback before the event, and mentioned the name of my peer who would be attending the event (to make it easier for them to strike up a conversation).

   In Campaign offer design

2. It’s why so many of us LOVE to share our Spotify Unwrapped lists. “When I think about great outbound messaging that creates a magnetic pull, it's because it gives the reader/viewer the ability to benchmark themselves.” So, how do we create these A-HA moments for our B2B outbound prospects?

   In Offer and messaging

3. We sponsored small to mid-sized dinner events. “Before the event, I emailed registered prospects with an offer for them to submit a “good” target account email so they could see their score + feedback. I brought their results with me to the event. It made it easy for me to start a convo + created an insightful discussion about their current state.” If I wasn’t able to attend the event, I sent them their results + feedback before the event, and mentioned the name of my peer who would be attending the event (to make it easier for them to strike up a conversation).

   In Pre-event outreach

4. Before the event, I emailed registered prospects with an offer for them to submit a “good” target account email so they could see their score + feedback. I brought their results with me to the event. It made it easy for me to start a convo + created an insightful discussion about their current state. “If I wasn’t able to attend the event, I sent them their results + feedback before the event, and mentioned the name of my peer who would be attending the event (to make it easier for them to strike up a conversation).” 2. LinkedIn

   In Pre-event outreach