7 Powerful Ways To Test B2B Messaging - Skalegrow

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1. I consider email marketing to be very similar to ads. In both, you are using words, images, and videos to ‘hook’ your potential customer. The key differences here are: “In email, you have more real estate to do testing such as the subject line, name of the sender, preview text, the hook, body content, and CTA (Call To Action).” The content tends to be a little longer than ads in general.

   In Message-angle testing

2. The content tends to be a little longer than ads in general. “To do testing, you need to send email campaigns to your list, preferably by changing only one variable at a time (that’s what A/B testing is), such as the subject line for example.” To make the testing less complicated, you can test 1 or 2 parameters in every campaign. Otherwise, you might end up creating too many email variants, and each segment might not have enough recipients.

   In Message-angle testing

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