Cold Email 101: How to Write Emails People Actually Read (and ...

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1. It’s important your recipient knows the email is for them. Most decision-makers receive, and ignore, dozens of emails per day. When you show you’ve researched them, they’re more likely to open your email and respond. “Use a familiar name, pull from their experience, social media activity, and news from their company or competitor.” For example, data like a company’s tech stack are frequently outdated because it changes often. If you’re not 100% sure, lead with that uncertainty or choose something else. Either way, don’t be afraid to be corrected. If it happens, brush it off and keep the conversation going: at least you got a reply!

   In Opening line personalization

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