Outbound Wiki

Article

The art of the data call: proof points that POP - Lohfeld Consulting

lohfeldconsulting.com

Open at publisher

Quoted on this wiki

Every place a page here uses this source, in the order the words come in it.

  1. In my previous blog, I discussed 7 questions to form the basis of the data call. But, how do you ensure that your proof points are any good? Here are some examples of typical bland proposal statements that beg the reader to ask for proof: “We enjoy high levels of customer satisfaction. How high?” We have low employee turnover. Compared to what?

    In Quantified outcome proof

  2. Verifiable facts such as PPIRS ratings that can be confirmed by the Source Selection Board (SSB) “External, unbiased third parties such as industry appraisals or customer quotes that offer confirmation” Data aggregation that shows size and strength

    In Third-party credentials

  3. In today’s blog post, Lisa Pafe follows up on her 7 questions to ask before RFP release with insights on crafting effective data calls… “Here are some examples of typical bland proposal statements that beg the reader to ask for proof:” We enjoy high levels of customer satisfaction. How high?

    In Trust and proof objections

  4. We offer relevant experience. In what? “We have the personnel reach back to rapidly staff task orders. Prove it!” By crafting an effective data call, you get proof points that POP as shown in the following examples.

    In Trust and proof objections

Quotes are verbatim and belong to their publishers. Where a quote has been translated, the original wording is kept below it.