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Personalize with Custom Events

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  1. Triggers Journey entry, or “Matches a Wait Until condition inside the Journey” Stored event properties can be accessed using Liquid syntax.

    In Trigger-based outreach workflows

  2. Event property storage rules “You can use multiple events in your Journey by combining entry rules and Wait Until steps.” Maximum: 100 stored event properties per user per Journey instance (oldest dropped).

    In Trigger-based outreach workflows

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