How to send additional events in Marketing Cloud ...

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1. Events are one of the key components in Marketing Cloud Personalization. We use them to track specific user behavior. We create segments from events, and we build rule-based Web Campaigns with them. Usually events are triggered by user and defined in the sitemap. But what if we want to record additional events in our dataset? And what if we want to add hundreads of them quickly? “After about 10 minutes the event will be populated and available in Actions list and it will be ready to use in campaigns and segments.” But what if we have got a new Web Template with additional sendEvent() in its code? Do we need to trigger Web Campaign with this Template to gather this event? And what if we have dynamic event name with several variables in this Template - will we need to perform all possible sequences to gather all possible event name combinations? What if we clone the whole dataset and want to get all events names that we used in segments? Will we need to manually collect all these events once again?

   In Trigger-based outreach workflows

2. When you need to send additional events or test events? “We create segments from events, and we build rule-based Web Campaigns with them.” During sitemap development, it is normal to define events using sendEvent() function. Then, when user will peform an action that will trigger this event, it will be sent to MCP. After about 10 minutes the event will be populated and available in Actions list and it will be ready to use in campaigns and segments.

   In Behavioral segmentation

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