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How to send additional events in Marketing Cloud ...
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When you need to send additional events or test events? “We create segments from events, and we build rule-based Web Campaigns with them.” During sitemap development, it is normal to define events using sendEvent() function. Then, when user will peform an action that will trigger this event, it will be sent to MCP. After about 10 minutes the event will be populated and available in Actions list and it will be ready to use in campaigns and segments.