How to Write Cold Email Subject Lines that Get Opens

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Every place a page here uses this source, in the order the words come in it.

1. For example, a “hoping to connect” subject line is non-descriptive and unoriginal. “Instead, your subject line should answer, “What is the topic of this email?”” You’re setting expectations for what the reader will see when they open your email.

   In Subject line formats

2. A subject line should be: “A description of what’s written within the email.” Short in length. One to two words are best according to our data.

   In Subject line personalization

3. Short in length. One to two words are best according to our data. “For example, a “hoping to connect” subject line is non-descriptive and unoriginal.” Instead, your subject line should answer, “What is the topic of this email?”

   In Subject line personalization

4. It’s such a vital email element, so it makes sense we tend to put a lot of pressure on it. “But you don’t need to overthink it. Writing your subject line can be the easiest part of crafting an email.” We’ll walk through tips and examples to help you master subject-line writing.

   In Subject line personalization