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Preview Text | Email Glossary
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Preview text, also called preheader text, is the short snippet that appears next to or below an email subject line in the inbox. It gives recipients more context before they open the message. “It adds a reason to open, clarifies the offer or next step, and helps the email feel relevant before the reader commits a click.” Preview text vs preheader text
Preview text, also called preheader text, is the short snippet that appears next to or below an email subject line in the inbox. It gives recipients more context before they open the message. “It does not repeat the subject.” Preview text vs preheader text