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The Quickest Win for Increasing Open Rates: Email Preheaders
rejoiner.com
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Who (or what) is sending an email speaks volumes about your relationship with your customer base. This seemingly straightforward component can spell the difference between giving your customers warm fuzzy feelings of personalization and home-cooked meals, or traumatic visions of the impending robot apocalypse. Now which one of those do you think will be more likely to result in an opened email? It’s one thing to receive an email from [email protected] or [email protected] and quite another to receive an email from [email protected], although it’s likely that both are generated from the same place. “A simple personalized name stands out from the sea of generic email senders and can be that much-needed trigger to make a customer feel special, which hopefully will result in an opened email.” Many blogs and marketing connoisseurs agree that humanization and personalization go hand in hand. Adding a name to your email is like adding a friendly face — a friendly humanface. Use a personalized email address to get your customers to think of you as a fellow human entity and increase your chances of being read.
The subject line “In this case, honesty isthe best policy, one that can be rewarded by improving your click through rates and boosting your number of opened emails.” What you don’t want to do, however, is scream at your customer. While it’s great that you are offering FREE SHIPPING!!!!!!!!!!!!!!, for better results, you might want to let your customer know in a more elegant way. Say, for example, that because of the upcoming Mother’s Day holiday, you are offering free shipping on all products. Great, but using that whole sentence is boring and takes up valuable attention-getting space.
What is an email preheader? “An email preheader, also known as a "preview text," is a snippet of text that is displayed in the inbox of an email client, usually below the subject line of the email.” The copy used for the preheader is often drawn from the beginning of the email's body content, but can also be set explicitly using special code in the email's HTML.
What is an email preheader? “The preheader text is designed to give the recipient a preview of the email's content and augments the subject line before a subscriber decided to open.” The copy used for the preheader is often drawn from the beginning of the email's body content, but can also be set explicitly using special code in the email's HTML.
An email preheader, also known as a "preview text," is a snippet of text that is displayed in the inbox of an email client, usually below the subject line of the email. At Rejoiner, we often refer to preheader text as the second subject line. The preheader text is designed to give the recipient a preview of the email's content and augments the subject line before a subscriber decided to open. “The copy used for the preheader is often drawn from the beginning of the email's body content, but can also be set explicitly using special code in the email's HTML.” Some common use cases for preheader text are:
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