10 Sales Emails to Send When Your Prospect Goes MIA

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1. “My manager asked me to close your file.” Does your prospect care about your Salesforce pipeline? Nope. ““Hello Sir/Madam…” It takes seconds to personalize an email to your prospect who you’re asking to spend hundreds or thousands of dollars and potentially hours of their time to implement your solution. Look at your notes, find out who they are, what your last conversation included and what their unique motivations are.” “Dear Sir, We request that…” Victorian English sounds great when you’re reading Charles Dickens, but overly formal language loses everyone. I have yet to meet a CEO or senior decision maker who speaks like Frasier Crane. I use my Midwest, casual tone like I’m speaking to a neighbor or friend.

   In Cold email personalization

2. But if the quarter or month feels like it’s constricting around you like a python and you need to start getting answers and moving prospective clients down the funnel, you can bet you’ll start getting responses from at least one of these tried and true email strategies. “If we step back and look at them objectively, they’re usually almost entirely about us, the salesperson, and what we want from a client.” We want their time. We want their attention. We want their money. We want their signature.

   In Rescheduling after no-shows

3. We want their time. We want their attention. We want their money. We want their signature. “And, if we’re capable salespeople, we should ask ourselves in each email we write: what’s in it for my customer? What do they get out of this?” Even an email in which all you need to do is get their signature to start their service, which on the surface benefits us most, we can spin it to be about them. Instead of asking for their signature, we have to explain why it matters to them. Perhaps, if we get their signature today, you can prioritize their onboarding or lock in the special offer that ends this week. What’s in it for them?

   In Not now and re-engagement

4. And, if you’re like me, there’s nothing worse than a prospect who goes MIA. “Even a “no” is preferable to silence.” Fortunately, I eventually did learn how to write sales emails that get responses and continue to do so for a number of clients including tech startups, staffing agencies, design boutiques and for my own client growth.

   In Not now and re-engagement

5. But if the quarter or month feels like it’s constricting around you like a python and you need to start getting answers and moving prospective clients down the funnel, you can bet you’ll start getting responses from at least one of these tried and true email strategies. “If we step back and look at them objectively, they’re usually almost entirely about us, the salesperson, and what we want from a client.” We want their time. We want their attention. We want their money. We want their signature.

   In Not now and re-engagement

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