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How to write a sales breakup email? (+9 Templates) - Klenty
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Sending breakup emails to every prospect who doesn’t respond after 2 or 3 follow-ups is definitely not the way to go about it, according to Paul Castian, host of The Sales Playbook Podcast. “Instead of looking at the number of times you followed up, look at the relationship you’ve fostered with them. Were they ignoring you from the start? Did they ghost you after a meeting? Or did they go missing after they gave you hope? Depending on this, decide when to throw in the towel.” For instance, if they haven’t replied at all, you can send the breakup email after the 5th follow-up sales email. If they are ignoring you after a meeting, you can send the breakup email after the 10th follow-up. In any case, do not send a breakup email unless you’ve followed up with them at least 5 times.
What if you can break up without actually breaking up? Metadata’s SDR Manager, Ashley Dees, does exactly this. “Instead of sending a breakup email to a prospect who hasn’t replied to any of her cold emails, sheplaces them in a nurture sequence.” Here, they would receive 5 to 6 emails with content that’s not directly linked to Ashley’s company or product. The content in these nurture sequence emails could range from articles, LinkedIn posts, and guides relevant to the prospect and their role.