How to write a sales breakup email? (+9 Templates) - Klenty

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1. Sending breakup emails to every prospect who doesn’t respond after 2 or 3 follow-ups is definitely not the way to go about it, according to Paul Castian, host of The Sales Playbook Podcast. “Instead of looking at the number of times you followed up, look at the relationship you’ve fostered with them. Were they ignoring you from the start? Did they ghost you after a meeting? Or did they go missing after they gave you hope? Depending on this, decide when to throw in the towel.” For instance, if they haven’t replied at all, you can send the breakup email after the 5th follow-up sales email. If they are ignoring you after a meeting, you can send the breakup email after the 10th follow-up. In any case, do not send a breakup email unless you’ve followed up with them at least 5 times.

   In No-response re-engagement

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