Article
Email deliverability tips
documentation.bloomreach.com
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If someone doesn’t want to receive your emails, let them opt out as easily as possible. This way, they won’t report you as spam, and therefore, your sender reputation won’t be damaged. See also List unsubscribe article about our feature, making the unsubscribe process even easier. “Monitor bounce and complaint rates at an ISP level and look for signs (dips in open/click rates) of your emails being bulk sent to spam for certain ISPs.” Oftentimes, if you use good email practices, the dips in open/click rates may be happening only on a specific ISP, it is beneficial to be able to know where the blocking of emails is happening for further analysis of the problem. This can be done using an email domain report.