Article

Spam Trigger Words To Avoid In Emails - SendLayer

sendlayer.com

Quoted on this wiki

Every place a page here uses this source, in the order the words come in it.

SpamAssassin scores rules, not vocabulary. Apache SpamAssassin runs a message through hundreds of rules and adds up the score. Body rules are regular expressions, and most individual matches carry a fraction of a point. What pushes a message over the threshold is density and combination. “Free!!” in the subject, plus “act now”, plus a link shortener, stack into a real score. Any one of them alone does not. “So the practical rule is about concentration.” Formatting Patterns That Trigger Filters
In Inbox placement and spam filters
Spam trigger words are words and phrases that appear far more often in spam than in wanted mail. Filters learn that association from billions of messages. Stack enough of them into one email and the message scores higher on a spam scale. That’s when it gets diverted to junk. “They aren’t forbidden.” 400+ Spam Trigger Words by Category
In Content-based spam filtering
Spam trigger words are words and phrases that appear far more often in spam than in wanted mail. Filters learn that association from billions of messages. Stack enough of them into one email and the message scores higher on a spam scale. That’s when it gets diverted to junk. “They’re correlated with spam, which is a weaker and more useful thing to know.” 400+ Spam Trigger Words by Category
In Content-based spam filtering
What Are Spam Trigger Words? “That’s when it gets diverted to junk.” They aren’t forbidden. They’re correlated with spam, which is a weaker and more useful thing to know.
In Content-based spam filtering
What Are Spam Trigger Words? “Filters learn that association from billions of messages.” They aren’t forbidden. They’re correlated with spam, which is a weaker and more useful thing to know.
In Content-based spam filtering
What Are Spam Trigger Words? “Stack enough of them into one email and the message scores higher on a spam scale.” They aren’t forbidden. They’re correlated with spam, which is a weaker and more useful thing to know.
In Content-based spam filtering
Free and no-cost (35) “The most over-used word in email marketing. Filters weight it heavily in subject lines.” free absolutely free completely free 100% free free access free consultation free gift free hosting free info free installation free investment free leads free membership free money free offer free preview free quote free sample free trial free website free grant money free shipping free bonus free download free entry free demo free upgrade free report free seminar free evaluation free estimate free gift card free priority mail free DVD free iPhone
In Content-based spam filtering
Money, income and earnings (40) “Income promises are the signature of advance-fee and MLM spam.” make money make money fast earn money earn extra cash earn per week extra income additional income expect to earn double your income double your cash million dollars millionaire money back money making cash bonus cash out big bucks easy money fast cash instant cash quick cash get paid income from home financial freedom financial independence passive income potential earnings pure profit huge profit increase sales increase traffic monthly payment cost per day save big money unlimited earning potential six figure get rich quick money from home cash advance profit
In Content-based spam filtering
Guarantees and risk (25) “Absolute promises read as unverifiable, which is what filters score.” guaranteed 100% guaranteed satisfaction guaranteed money back guarantee risk free no risk no obligation no strings attached no catch no questions asked no purchase necessary no fees no hidden costs no hidden fees no credit check no experience no investment no gimmick cancel at any time full refund unconditional iron clad certified promise you what are you waiting for
In Content-based spam filtering
Urgency and scarcity (40) “Manufactured deadlines are a pressure tactic, and filters know the pattern.” act now apply now buy now call now click now order now don't delay don't hesitate do it today deadline expires expires today final call final hours for a limited time get it now hurry hurry up immediate instant instantly last chance limited number limited offer limited supply limited time now only offer expires once in a lifetime only a few left right away time limited today only urgent while supplies last don't miss out now or never time sensitive ends soon act immediately
In Content-based spam filtering
Exaggeration and sensational claims (35) “Superlatives with nothing behind them look like clickbait.” amazing amazing results unbelievable incredible incredible deal mind blowing revolutionary life changing breakthrough phenomenal miracle secret secret formula secret recipe insane outrageous jaw dropping the best world's best number one unmatched unparalleled unrivaled sensational spectacular stunning astonishing remarkable extraordinary ultimate supreme magic magical you won't believe shocking
In Content-based spam filtering
Sales and discount pressure (35) “Discount language is fine in moderation. Stacked, it reads as bulk promo.” special promotion special offer special deal exclusive deal exclusive offer discount big discount huge discount massive discount lowest price best price price protection prices slashed half price buy direct clearance closeout wholesale bargain cheap cheapest save up to save money save now deal of a lifetime unbeatable offer huge savings marked down giveaway order today shop now subscribe now join now best deal slash your bills
In Content-based spam filtering
Finance, credit and debt (40) “Heavily abused by fraud, so these carry more weight than most categories.” accept credit cards avoid bankruptcy bad credit bank account billing address cards accepted cash loans check or money order collect child support consolidate debt credit bureaus credit card offers credit repair debt free eliminate debt eliminate bad credit get out of debt home mortgage investment decision lower interest rate lower monthly payment lower your mortgage rate mortgage rates pre approved pre qualified refinance refinance home social security number stock alert stock pick unsecured credit unsecured debt us dollars why pay more wire transfer crypto investment bitcoin investment loan approval interest free zero percent
In Content-based spam filtering
“Average inbox placement sits at 83.1%, and the gap between providers is wide.” In my years working with brands on both their marketing and their transactional email, I’ve watched a few badly chosen words sink an otherwise legitimate message. The subject line is usually where it happens.
In Content-based spam filtering
“Gmail delivers around 95%.” In my years working with brands on both their marketing and their transactional email, I’ve watched a few badly chosen words sink an otherwise legitimate message. The subject line is usually where it happens.
In Content-based spam filtering
“Outlook is closer to 76%.” In my years working with brands on both their marketing and their transactional email, I’ve watched a few badly chosen words sink an otherwise legitimate message. The subject line is usually where it happens.
In Content-based spam filtering
Prizes, winnings and giveaways (25) “Classic phishing language. Avoid these even when your offer is real.” you are a winner you have been selected congratulations claim your prize prize winner winning jackpot lottery sweepstakes contest cash prize gift certificate you've won claim now redeem now reward bonus exclusive access granted selected specially lucky winner spin to win chosen specially claim your reward unclaimed
In Content-based spam filtering
“Average inbox placement sits at 83.1%, and the gap between providers is wide.” In my years working with brands on both their marketing and their transactional email, I’ve watched a few badly chosen words sink an otherwise legitimate message. The subject line is usually where it happens.
In Email deliverability benchmarks

Quotes are verbatim and belong to their publishers. Where a quote has been translated, the original wording is kept below it.