What are soft bounces and hard bounces in email?

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1. We differentiate between two types of bounces: soft bounces and hard bounces. Use the following tabs to learn what each type of bounce means: “When an email soft bounces, it means that, in most cases, the email address is valid and your email has reached the mail server of the recipient, but the mail server rejected it.” Here are some common reasons why an email address may soft bounce:

   In Bounce types and SMTP codes

2. How does Brevo handle soft bounces? “Before an email soft bounces, it is deferred.” If an email campaign soft bounces five times consecutively, the email address of the recipient will be blocklisted. This does not apply to transactional emails.

   In Bounce types and SMTP codes

3. We differentiate between two types of bounces: soft bounces and hard bounces. Use the following tabs to learn what each type of bounce means: “When an email soft bounces, it means that, in most cases, the email address is valid and your email has reached the mail server of the recipient, but the mail server rejected it.” Here are some common reasons why an email address may soft bounce:

   In Soft-bounce retry policies