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Email bounce investigation
documentation.bloomreach.com
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Monitor the main indicator = the delivery rate. “Identify the impacted ISPs and bounce rates.” The recommended delivery rate during the warm-up is above 99%.
From the predefined dashboards, select the Email investigation dashboard. “The report provides an overview and trend analysis of each ISP's hard and soft bounce rate evolution over the last 14 days and your overall hard and soft bounce rate.” Soft and hard bounce rates
A. If the soft bounce rate is ISP specific, that is, only 1 ISP is affected, and the soft bounce rate is between 0.5%- 2% “Monitor the soft bounce rate and reevaluate after 2 sends if it drops below 0.5%.” Investigate the daily sending volumes and look for potential spikes. If this is the case, there can be temporary damage to your reputation. The sending according to the warm-up plan with consistent frequency and volume, targeting the engaged audience should fix the issues.
A. If the soft bounce rate is ISP specific, that is, only 1 ISP is affected, and the soft bounce rate is between 0.5%- 2% “If not, prepare a summary of the error codes and messages from the Soft_bounced messages [last 14 days] report in the dashboard and share it with the regional emailing specialist.” Investigate the daily sending volumes and look for potential spikes. If this is the case, there can be temporary damage to your reputation. The sending according to the warm-up plan with consistent frequency and volume, targeting the engaged audience should fix the issues.
A. If the hard bounce rate is 0.5-1% and only 1 ISP is affected. “Monitor the performance and the hard_bounce rate over the next 1 sending day.” B. If the hard bounce rate exceeds 1.5% and only 1 ISP is affected.
A. If the hard bounce rate is 0.5-1% and only 1 ISP is affected. “If the mail validation was completed and/or the hard bounce rate will not drop below 0.5%, prepare a summary of the errors from the Hard_bounced messages [last 14 days] report in the Warm-up use case and share it with the regional emailing specialist.” B. If the hard bounce rate exceeds 1.5% and only 1 ISP is affected.
The investigation process consists of these steps: “Monitor the main indicator = the delivery rate.” Identify the impacted ISPs and bounce rates.
Identify the impacted ISPs and bounce rates. “The recommended delivery rate during the warm-up is above 99%.” Delivery rate between 99-98% is OK but requires closer monitoring. If the delivery rate doesn't improve after 3 sends, investigate.
The recommended delivery rate during the warm-up is above 99%. “Delivery rate between 99-98% is OK but requires closer monitoring.” Delivery rate below 98% needs to be investigated sooner rather than later.
Delivery rate between 99-98% is OK but requires closer monitoring. If the delivery rate doesn't improve after 3 sends, investigate. “Delivery rate below 98% needs to be investigated sooner rather than later.” Delivery rate below 95% requires immediate investigation.
The recommended delivery rate during the warm-up is above 99%. “If the delivery rate doesn't improve after 3 sends, investigate.” Delivery rate below 98% needs to be investigated sooner rather than later.
“It's useful during the email warm-up process and also applicable afterward to address email deliverability problems.” The investigation process consists of these steps:
A. If the hard bounce rate is 0.5-1% and only 1 ISP is affected. “It’s possibly a result of adding new audiences with email addresses that aren't valid anymore.” B. If the hard bounce rate exceeds 1.5% and only 1 ISP is affected.
These are specific error codes from the Soft_bounced messages [last 48 hours] report that needs litigation or further investigation with one of our emailing specialists. “Mailbox full No action is required. However, if you are experiencing serious or long-term deliverability issues, we recommend suppressing these contacts for 14 days after the first soft bounce.” See the matrix for problem solving: