Email Bounce Rate — What It Is, Types, and How to Reduce It

Quoted on this wiki

Every place a page here uses this source, in the order the words come in it.

1. If you send 1,000 emails and 25 come back, your bounce rate is 2.5%. “A high bounce rate signals a low-quality recipient list — and that is a red flag for email providers.” Hard bounce vs. soft bounce

   In Bounce-rate monitoring

2. Hard bounce vs. soft bounce “They differ in severity and require different responses.” Hard bounce — permanent failure (5xx)

   In Bounce-rate monitoring

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