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The art of the cold call: Our 7 best cold call opening lines
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Finding something you have in common with your prospect is a great way to start a conversation and get the relationship off on the right foot. When you can personalise your interaction, you demonstrate that your prospect isn’t just a name and number to you. It also shows you’ve bothered to do your research and might not be running through a call list from top to bottom (even if you are). “If you share a connection on Linkedin, went to the same university or grew up in the same area, brilliant.” You don’t have to go overboard. Even subtle personalisation like making it clear you know who they are, where they work and what they do can be enough. You called them for a reason, demonstrate why.
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