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15 Worst Cold Call Mistakes (And How to Fix Them)

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  1. Why it kills calls: Predictable = ignorable. Use the same script, same tone, same approach every time. What to do instead: Break patterns: - "I know you're expecting me to pitch you. I'm not going to do that." - "This might be the strangest cold call you get today..." - "I'm calling to break up with you... (pause) ...from bad SDR productivity."

    In Call-script personalization