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How to Create Your Own Sales Cold Calling Scripts - Mailshake
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Plus, the dialer is designed to integrate seamlessly with your existing contact lists in Mailshake, enabling you to smoothly transition from email to phone outreach. “It also has call recording capabilities to review conversations and ensure quality control.” But what truly sets it apart is its ability to add context to your calls — you can quickly access a lead’s history and make notes during the call, increasing the chances of success.
What’s the goal of your call? “Start by defining the goal of your cold call. Most likely, it’ll be to secure an appointment – whether that’s an in-person meeting, a Zoom video conference, or a more in-depth phone call.” Equally, Wendy notes, it’s important to define what doesn’tqualify as an appointment. “One of the things that it doesn’t mean is that you’re getting your prospect’s agreement to dump their vendor and hire you. You’re not asking them to make a buying decision or a hiring decision.”
Start by defining the goal of your cold call. Most likely, it’ll be to secure an appointment – whether that’s an in-person meeting, a Zoom video conference, or a more in-depth phone call. “One of the things that it doesn’t mean is that you’re getting your prospect’s agreement to dump their vendor and hire you. You’re not asking them to make a buying decision or a hiring decision.” Consciously or not, salespeople often make the mistake of using overly salesy language on an introductory cold call.
But that’s simply not the point of creating a sales script. This isn’t about transforming your salespeople into a bunch of unthinking robots, churning out the same conversations over and over again. “Instead, it’s about giving them the tools they need to have consistently valuable discussions with prospects.” As Wendy Weiss puts it: “A lot of people will say ‘I can’t use a script, I can’t be myself, it’s phony’. But if you think before you speak, that is a script.”
Cold calling is hard enough — but finding a cold calling script that’s both effective and tailored to your business can feel nearly impossible. “Instead of digging through endless Google results or zoning out while skimming yet another cold calling guidebook, the better approach is to build your own.” Why Cold Calling Scripts Are Worth Creating
Pre-call Prep “You probably don’t pick a new restaurant without doing some research first, right? So why would you do one of your most important business-building tasks without doing some prep work first? The answer is, you shouldn’t.” What’s the goal of your call?
Equally, Wendy notes, it’s important to define what doesn’tqualify as an appointment. “One of the things that it doesn’t mean is that you’re getting your prospect’s agreement to dump their vendor and hire you. You’re not asking them to make a buying decision or a hiring decision.” “Consciously or not, salespeople often make the mistake of using overly salesy language on an introductory cold call.” “They may not mean to use this language or realize how the prospect hears it,” Wendy explains. “But it sounds like they’re asking them to make a buying or hiring decision, and they’re not going to do that. Not over the phone and not in a 2-5 minute phone call.”
You might think cold calling scripts just aren’t for you. That they’ll stifle your team’s natural creativity and ability to think “on the fly.” “But that’s simply not the point of creating a sales script. This isn’t about transforming your salespeople into a bunch of unthinking robots, churning out the same conversations over and over again.” Instead, it’s about giving them the tools they need to have consistently valuable discussions with prospects. Tom Brady might be the best quarterback of all time, but he doesn’t just invent his plays off the cuff – they’re drilled into him through hundreds of hours on the training field.
Start by defining the goal of your cold call. Most likely, it’ll be to secure an appointment – whether that’s an in-person meeting, a Zoom video conference, or a more in-depth phone call. “One of the things that it doesn’t mean is that you’re getting your prospect’s agreement to dump their vendor and hire you. You’re not asking them to make a buying decision or a hiring decision.” Consciously or not, salespeople often make the mistake of using overly salesy language on an introductory cold call.
What are your goals for this quarter? “What problem are you attempting to solve?” What would a successful outcome look like?
Equally, Wendy notes, it’s important to define what doesn’tqualify as an appointment. “One of the things that it doesn’t mean is that you’re getting your prospect’s agreement to dump their vendor and hire you. You’re not asking them to make a buying decision or a hiring decision.” “Consciously or not, salespeople often make the mistake of using overly salesy language on an introductory cold call.” “They may not mean to use this language or realize how the prospect hears it,” Wendy explains. “But it sounds like they’re asking them to make a buying or hiring decision, and they’re not going to do that. Not over the phone and not in a 2-5 minute phone call.”
Acknowledge customer objections “A value statement doesn’t list your product’s features. Instead, it demonstrates how one of your product’s benefits solves a challenge or pain point the prospect faces.” Some common objections you’ll hear are: “Are you a telemarketer?” or “Is this a sales call?” In response, you can either:
Acknowledge customer objections “The key is to acknowledge their objection, then redirect with a qualifying question or a value statement.” Some common objections you’ll hear are: “Are you a telemarketer?” or “Is this a sales call?” In response, you can either: