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3 Best Cold Calling Scripts and Tips - RAIN Group Sales Training
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“In short, successful cold calling scripts follow a five-step approach: Introduction What’s in it for me? Call to action Propose time to meet Deliver on the value offer” Protecting their global shipping operations and ensuring continuous cash flow Achieving the best possible efficiencies by connecting all <blank> disciplines Using <our client's special expertise> to create competitive differentiation and capture market share The information will give you a framework for assessing your situation at <company name>. I'm wondering if you'd like to talk with me and one of the partners here at Widget Co. on March 23. Cold Calling Script #2 My name is Jane Smith and I’m with Global Manufacturing Inc.—we're a <insert type of company>. As a part of that work, we've just completed a benchmark study where <industry> firms rate over 350 major suppliers in areas critical to deciding who they'll do business with. What we've been doing as a way of introducing ourselves is share with some select suppliers survey details specific to you: How (company name) rates on six critical success factors Where your competition stands in relation to you What areas you can focus on that will have the greatest impact on increasing your share of wallet That's it. Even if you decide not to pursue this any further than this first meeting, at least you'll have valuable intelligence as a result. What does your calendar look like next Wednesday or Thursday? Cold Calling Script #3 My name is Jane Smith, and I'm calling from Smith & Jones. We're a <insert type of company>. The reason I am calling is to schedule a brief meeting to review the findings of the work we've been doing on what makes the biggest difference in <topic area> for leaders who are looking to <do something specific that benefits the company>. It's fascinating stuff, especially since in the next ten years there will be <an important industry dynamic that you need to attend to>. If you're interested, we'll even make some recommendations as to what areas to focus on that'll make the biggest difference in your particular situation.
“In short, successful cold calling scripts follow a five-step approach: Introduction What’s in it for me? Call to action Propose time to meet Deliver on the value offer” Protecting their global shipping operations and ensuring continuous cash flow Achieving the best possible efficiencies by connecting all <blank> disciplines Using <our client's special expertise> to create competitive differentiation and capture market share The information will give you a framework for assessing your situation at <company name>. I'm wondering if you'd like to talk with me and one of the partners here at Widget Co. on March 23. Cold Calling Script #2 My name is Jane Smith and I’m with Global Manufacturing Inc.—we're a <insert type of company>. As a part of that work, we've just completed a benchmark study where <industry> firms rate over 350 major suppliers in areas critical to deciding who they'll do business with. What we've been doing as a way of introducing ourselves is share with some select suppliers survey details specific to you: How (company name) rates on six critical success factors Where your competition stands in relation to you What areas you can focus on that will have the greatest impact on increasing your share of wallet That's it. Even if you decide not to pursue this any further than this first meeting, at least you'll have valuable intelligence as a result. What does your calendar look like next Wednesday or Thursday? Cold Calling Script #3 My name is Jane Smith, and I'm calling from Smith & Jones. We're a <insert type of company>. The reason I am calling is to schedule a brief meeting to review the findings of the work we've been doing on what makes the biggest difference in <topic area> for leaders who are looking to <do something specific that benefits the company>. It's fascinating stuff, especially since in the next ten years there will be <an important industry dynamic that you need to attend to>. If you're interested, we'll even make some recommendations as to what areas to focus on that'll make the biggest difference in your particular situation.
“Many cold callers use deceptive tactics to get through and leave a bad taste in buyers' mouths.” Protecting their global shipping operations and ensuring continuous cash flow Achieving the best possible efficiencies by connecting all <blank> disciplines Using <our client's special expertise> to create competitive differentiation and capture market share The information will give you a framework for assessing your situation at <company name>. I'm wondering if you'd like to talk with me and one of the partners here at Widget Co. on March 23. Cold Calling Script #2 My name is Jane Smith and I’m with Global Manufacturing Inc.—we're a <insert type of company>. As a part of that work, we've just completed a benchmark study where <industry> firms rate over 350 major suppliers in areas critical to deciding who they'll do business with. What we've been doing as a way of introducing ourselves is share with some select suppliers survey details specific to you: How (company name) rates on six critical success factors Where your competition stands in relation to you What areas you can focus on that will have the greatest impact on increasing your share of wallet That's it. Even if you decide not to pursue this any further than this first meeting, at least you'll have valuable intelligence as a result. What does your calendar look like next Wednesday or Thursday? Cold Calling Script #3 My name is Jane Smith, and I'm calling from Smith & Jones. We're a <insert type of company>. The reason I am calling is to schedule a brief meeting to review the findings of the work we've been doing on what makes the biggest difference in <topic area> for leaders who are looking to <do something specific that benefits the company>. It's fascinating stuff, especially since in the next ten years there will be <an important industry dynamic that you need to attend to>. If you're interested, we'll even make some recommendations as to what areas to focus on that'll make the biggest difference in your particular situation.
Protecting their global shipping operations and ensuring continuous cash flow Achieving the best possible efficiencies by connecting all <blank> disciplines Using <our client's special expertise> to create competitive differentiation and capture market share The information will give you a framework for assessing your situation at <company name>. I'm wondering if you'd like to talk with me and one of the partners here at Widget Co. on March 23. Cold Calling Script #2 My name is Jane Smith and I’m with Global Manufacturing Inc.—we're a <insert type of company>. As a part of that work, we've just completed a benchmark study where <industry> firms rate over 350 major suppliers in areas critical to deciding who they'll do business with. What we've been doing as a way of introducing ourselves is share with some select suppliers survey details specific to you: How (company name) rates on six critical success factors Where your competition stands in relation to you What areas you can focus on that will have the greatest impact on increasing your share of wallet That's it. Even if you decide not to pursue this any further than this first meeting, at least you'll have valuable intelligence as a result. What does your calendar look like next Wednesday or Thursday? Cold Calling Script #3 My name is Jane Smith, and I'm calling from Smith & Jones. We're a <insert type of company>. The reason I am calling is to schedule a brief meeting to review the findings of the work we've been doing on what makes the biggest difference in <topic area> for leaders who are looking to <do something specific that benefits the company>. It's fascinating stuff, especially since in the next ten years there will be <an important industry dynamic that you need to attend to>. If you're interested, we'll even make some recommendations as to what areas to focus on that'll make the biggest difference in your particular situation. “At the onset of the call, introduce yourself and provide a brief overview of your company (one sentence, not a 20-second elevator pitch).” The reason I'm calling is because my company, the ABC Consulting Group, has just recently conducted a major benchmark study on how manufacturing businesses—including Competitor 1 and Competitor 2 of yours—in the Midwest are succeeding with their labor unions in the face of global outsourcing. There are 3 practices that are working across the board and a few that fail most everyplace. If you're interested, we'd be happy to come by and take you through the results." If this topic is on your mind, you might risk a 30-minute meeting to hear the results. Or you might have some questions right then and there. Either way, John has presented his cold "introduction" of himself and his company in a way that delivers value. Not everyone will take you up on a meeting. But if your target list is well segmented and clean, a number of prospects will. When you get in front of prospects, the topic of conversation should be your recent research, work, and expertise—not a "get to know you and sell you" meeting. A conversation about recent research is just one of many potential value propositions for the meeting. You might not want to present research because it might not be the best entry for you. But if your offering is worthwhile, a conversation with you should be able to offer something of strong value. 3. Call to Action There's a simple, non-threatening call to action. You're not going to make a sale on the first call, but you might schedule a 10-, 20-, or 30-minute teleconference in which you share your valuable insights and further explore their concerns. This will also help position you as an expert and thought leader in your field. Other next steps include forwarding information kits and following up via email. Regardless, find a way to continue the conversation and be sure to follow up. 4. Propose A Time to Meet When you get near the end of the call, you close with asking the prospect to look at a specific time on their calendar.
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