Objection Handling: 25 Common B2B Sales Objections & How to ...

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1. [If they are reluctant to give a name]: "I understand. Even if you can point me in the right direction — is this something that would sit with your [VP of Sales / Head of Marketing / CTO]? That way I can do my own research and reach out without putting you in an awkward position." “Follow-up strategy: If they give you a name, send a warm outreach to that person within 24 hours, referencing the conversation. If they do not, use LinkedIn and your CRM to identify the right contact and reach out using a cold calling script that references the original conversation.” Category 4: Need Objections

   In Inbound-to-outbound follow-up

2. Objection 6: "This isn't a priority right now." “They have competing priorities and have not yet seen enough urgency to move your solution up the list. This is a failure of your business case, not genuinely bad timing.” Response script:

   In Timing and priority objections

3. Category 6: Trust Objections “Trust objections are deeply personal. The prospect does not yet believe you, your company, or your claims. These require patience, proof, and sometimes the willingness to let someone else make the case for you.” Objection 21: "I've never heard of your company."

   In Trust and proof objections