The 3-Point Framework To Overcome Cold Call Objections - Gong

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1. But what about skipping the whole cold call objection game entirely? “Remember: Cold calls are a beast of their own. Standard objection handling techniques don’t apply. You have limited time, or the call is done.” Cold call objection handling Pro Tip: State your full name and company

   In Calling

2. One wrong move and it’s Game Over. “That type of CTA is called an “open-ended CTA” — you ask for a meeting but don’t toss out an exact date or time. Another common CTA is the “specific CTA.” As it sounds, this one is asking for a meeting using a specific date and time (“Are you available to meet on Tuesday at 4 PM PT?”)” There is a time and a place for open-ended and specific CTAs — just not in cold calls.

   In Meeting-setting asks

3. Cold call objection handling Pro Tip: Ask for permission “One of the best ways to avoid cold call objections? Don’t give your buyer the chance to object.” Seems obvious, right?

   In Cold call openers

4. Why are you calling me? “Cold call objection handling Pro Tip: Ask for permission” One of the best ways to avoid cold call objections? Don’t give your buyer the chance to object.

   In Phone objection handling

5. The last part (italicized) is how you keep them on the horn. “Cold call objection handling Pro Tip: Use an Interest CTA” Seller: “What is your availability for later this week?”

   In Phone objection handling

6. Give them what they need! “Instead of simply steamrolling through their objection, own it. Validate it. Fall on your sword and acknowledge their objection.” Or

   In Objection response frameworks

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