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Types of posts on LinkedIn
nonprofit.linkedin.com
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Why use them? Text posts can be useful for driving engagement. Consider posing a question to catch your audience’s attention and encourage them to comment. Or, use a list to summarize takeaways, wins, or ways people can help. “Text-only posts are typically effective when they quickly prompt your audience to do something, such as responding or clicking through to learn more.” Best practices • Avoid big blocks of text, which can be cumbersome to read. Remember, many people will be viewing your post on a mobile device, so try to be as succinct as possible. • Make your first sentence engaging, especially for longer posts that will get cut off beneath a “read more” line. Give people a reason to keep reading. • Use emojis to add some color and personality to your text posts — if it’s appropriate for the message and fits with your nonprofit’s brand.
Text-only posts are exactly what they sound like: posts where the text does all the talking. “Consider posing a question to catch your audience’s attention and encourage them to comment.” How to use them Text-only posts are typically effective when they quickly prompt your audience to do something, such as responding or clicking through to learn more. Use these posts to make a brief announcement or ask a direct question your audience will feel compelled to respond to when they see it in their feeds.