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12 Examples of Good Linkedin Posts (That Generated ...
revenuezen.com
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Because his profile headline and content are optimized well, people see his authentic content, see that his headline is relevant to what they do, click his profile, and then contact RevenueZen (either by sending him a direct message or coming to our site). “The takeaway: Be authentic with your content. Let your profile do the selling.” Good LinkedIn Post Example #2: Be Relevant
Then, when people engage with his content, the post is shared across their network. “Because his profile headline and content are optimized well, people see his authentic content, see that his headline is relevant to what they do, click his profile, and then contact RevenueZen (either by sending him a direct message or coming to our site).” The takeaway: Be authentic with your content. Let your profile do the selling.
This graph shows the engagement rate of four of my recent posts, over their first week: “As you can see, engagement varies for different posts. It’ll be very high at first, then usually drop off over time.” This is because LinkedIn shows your post to the people most likely to engage with it, first. Then it displays the post to people a bit less likely, and so on.
You don’t need massive engagement to generate leads. “You don’t need a massive following to be effective, so long as you are connected with people in your target market” Just about anyone in your company can run this strategy, not just C-levels or founders (including sales reps and revenue leaders, just ask us how)
For context, as of 2025, over 30% of our new business had been sourced from LinkedIn. And that ratio has remained remarkably consistent through to today, as we scale. “our focus is on strategies that lead to revenue and leads, not just impressions.” (BTW – looking for a social selling workshop for your entire team? We’ve got you covered.)
This article was updated in February 2025 to reflect updated best practices. We’re staying on top of all things LinkedIn and social selling, so be sure to bookmark and check back regularly! “When you look at most examples of good LinkedIn posts, you’ll find content designed for massive brands that already have gigantic followings.” But what about LinkedIn post examples for those of us who don’t have a million followers already? Maybe only a few thousand.
Just about anyone in your company can run this strategy, not just C-levels or founders (including sales reps and revenue leaders, just ask us how) “That can work sometimes but results come from becoming being authentic, not just resharing rehashed content from somewhere else.” We use our CEO’s own LinkedIn posts as examples because we can verify that we’ve generated leads from them (and also to show that you don’t need to be huge to generate revenue on LinkedIn).
Then, when people engage with his content, the post is shared across their network. “Because his profile headline and content are optimized well, people see his authentic content, see that his headline is relevant to what they do, click his profile, and then contact RevenueZen (either by sending him a direct message or coming to our site).” The takeaway: Be authentic with your content. Let your profile do the selling.
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