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12 Examples of Good Linkedin Posts (That Generated ...
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This graph shows the engagement rate of four of my recent posts, over their first week: “As you can see, engagement varies for different posts. It’ll be very high at first, then usually drop off over time.” This is because LinkedIn shows your post to the people most likely to engage with it, first. Then it displays the post to people a bit less likely, and so on.
In this instance, the popular opinion is around salespeople not being order-takers. The nuanced discussion takes place as Alex digs a little deeper into the topic, challenging his network to look at the subject a little closer. “One way to generate LinkedIn post ideas like this is to take any common advice or phrase that you’ve seen in your industry, and add a layer of nuance to it, or take a different position.” Good LinkedIn Post Example #6: Use Stories
You don’t need massive engagement to generate leads. “You don’t need a massive following to be effective, so long as you are connected with people in your target market” Just about anyone in your company can run this strategy, not just C-levels or founders (including sales reps and revenue leaders, just ask us how)
For context, as of 2025, over 30% of our new business had been sourced from LinkedIn. And that ratio has remained remarkably consistent through to today, as we scale. “our focus is on strategies that lead to revenue and leads, not just impressions.” (BTW – looking for a social selling workshop for your entire team? We’ve got you covered.)
This article was updated in February 2025 to reflect updated best practices. We’re staying on top of all things LinkedIn and social selling, so be sure to bookmark and check back regularly! “When you look at most examples of good LinkedIn posts, you’ll find content designed for massive brands that already have gigantic followings.” But what about LinkedIn post examples for those of us who don’t have a million followers already? Maybe only a few thousand.
Just about anyone in your company can run this strategy, not just C-levels or founders (including sales reps and revenue leaders, just ask us how) “That can work sometimes but results come from becoming being authentic, not just resharing rehashed content from somewhere else.” We use our CEO’s own LinkedIn posts as examples because we can verify that we’ve generated leads from them (and also to show that you don’t need to be huge to generate revenue on LinkedIn).
When you are thinking of timely content, you don’t necessarily need to watch the news. Think about what is affecting you and your network and write about that. “Building your audience and then writing good LinkedIn posts that generate leads takes authentic content that people relate to. You should know, and narrow down your audience to be as specific as possible. Then write to them.” It doesn’t really matter if the subject-matter is irrelevant for the majority of people on LinkedIn. They aren’t your target market. Your target market is the very specific subset of people in your network who would might good prospects, and the people connected to them.
Don’t use these examples of good LinkedIn posts as a template to copy. Use them as inspiration and real-world guidance on LinkedIn content that has actually generated leads. “Every single day, we’re help founders, sales and marketing leaders, and individuals tell their story on LinkedIn and what we’ve learned is — everyone has a different voice, different style, and unique stories, but the key is consistency and authenticity.” No matter what LinkedIn does with their feed from an algorithmic perspective, people still crave authentic content like the example LinkedIn posts above. Get help from our expert team on your social selling strategy.
Because his profile headline and content are optimized well, people see his authentic content, see that his headline is relevant to what they do, click his profile, and then contact RevenueZen (either by sending him a direct message or coming to our site). “The takeaway: Be authentic with your content. Let your profile do the selling.” Good LinkedIn Post Example #2: Be Relevant