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Optimizing Email Flow Overlaps

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Every place a page here uses this source, in the order the words come in it.

  1. use profile filters and entry exclusions so your winback flow won’t run when someone has recently added to cart or started checkout Add profile filters to your Winback flow

    In Cadence collision prevention

  2. exclude anyone in winback from your browse, add-to-cart, and abandonment flows. Add profile filters to your Winback flow

    In Cadence collision prevention

  3. optionally enable Smart Sending to cap send frequency. Add profile filters to your Winback flow

    In Cadence collision prevention

  4. rely on Klaviyo’s re-check of profile filters before each step; Add profile filters to your Winback flow

    In Cadence collision prevention