What is a Sales Cadence?

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1. A sales cadence, also referred to as a sales sequence, is a scheduled series of sales activities that follow a pre-determined order and agenda. “These activities are scheduled in a specific sequence with a set period between each.” Sales Cadence Example

   In Cadence duration

2. Touchpoints “Data shows that on average, a sales rep must make eight or more attempts to reach a prospect.” Sales cadences automate at least a portion of the sales rep’s job. A cadence tool will automatically schedule activities and remind reps when they need to be done or even perform some outreach, such as a scheduled email, on behalf of a sales rep.

   In Cadence duration

3. Video “This is best left for the highest value prospects as it is not very scalable, but a creative, personable video can make the difference between a cold prospect and an opportunity in the pipeline.” How to maintain the sequence

   In Personalization prioritization

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