How to Write Hard-Hitting Cold Email Sales Cadences That Actually ...

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1. 4. Use visuals like Venn Diagrams and wow-factor, explainer GIFs (CloudApp is a great app for this) — one image is worth 60,000 words to the human brain according to neuroscience “5. Analyze your replies. You can leverage auto-responder automation to pause the sequence until they’re back in office, or even automate placing prospects into specific auto-responders or touch patterns.” 6. High open-rates are a reason to call. I call this rule, “Call on Ruleset 3.” Create an alert to notify you if a prospect has opened an email more than three times.

   In Out-of-office reply handling

2. 10. Personalization is a game-changer on the 80/20 rule. It’s a power law, so personalize at least 20%. “Include some bizarre tiny detail like how I uncovered that I once had a colleague who dated the best man in the CRO’s wedding.” Don’t Be Passive

   In Personalization depth levels