How to Write Hard-Hitting Cold Email Sales Cadences That Actually ...

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1. Follow the Data “The solution — like with many things in sales — is to AB test anything and everything.” All facets of linguistics are pendulums to test. Even the advice I just gave can be proven out with the data — open rates, reply rates, conversion rates into meetings, all the way down the funnel to close.

   In Touch spacing patterns

2. “This is the disease of thinking it’s the template that makes emails work instead of the context or meta-framework, and it’s everywhere!” I can share the exact sequences, cadences, plays, and flows that I write, but it’s less powerful than zooming out to 36,000 feet and analyzing the why.

   In Touch spacing patterns

3. 4. Use visuals like Venn Diagrams and wow-factor, explainer GIFs (CloudApp is a great app for this) — one image is worth 60,000 words to the human brain according to neuroscience “5. Analyze your replies. You can leverage auto-responder automation to pause the sequence until they’re back in office, or even automate placing prospects into specific auto-responders or touch patterns.” 6. High open-rates are a reason to call. I call this rule, “Call on Ruleset 3.” Create an alert to notify you if a prospect has opened an email more than three times.

   In Out-of-office reply handling

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