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What's the best time to send your email newsletter in 2026?
mailjet.com
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Choosing a day to send your newsletter “At the end of the day, the best way to choose a day to send your email campaigns is to do some tests on your list.” No matter what, if you regularly send weekly promotional emails or newsletters, be sure to send them on the same day every week. This builds trust and anticipation as your audience will come to expect your content at that time.
As we have already said, finding the time with the highest email engagement depends on many aspects – your business, customers, targets, newsletter type, and so forth. Age, habits, and time zones are important elements that will impact open rates. “Then view the hourly breakdown and you’ll see exactly when your audience engages the most with your campaign.” Mailjet users can find engagement stats for their campaigns in our platform’s Statistics dashboard.
Improve conversion rates: Converting readers into leads or even sales is the ultimate goal of any marketer. However, with an average conversion rate of just 1.33%, it isn’t easy. This is because it’s the most time-consuming step for your audience as it often involves filling out forms or browsing product pages. Understand the routines of your target demographic and you’ll be able to reach people when they can comfortably engage. “The key takeaway here is that by understanding customer behavior, habits, and time zones you can better determine the best day and time of the week to send your campaigns, and ensure your message is seen first when your email subscribers check their inbox.” Source: The path to email engagement
Send at the perfect time with Mailjet “The type of business you have, your customers, the type and number of emails you send, and your targets all determine your best schedule.” Mailjet’s email marketing service offers features that allow you to create, deliver, and track your email campaigns. With an easy-to-use Email Editor and many responsive email templates, you can create engaging newsletters in just a few minutes. Our features include Segmentation, A/B Testing, Campaign Comparison, and Email Statistics. These features allow you to really track and improve your digital marketing results and find the perfect time to send your emails.
For example, our survey shows that if you want to reach German customers, then the early evening would be a good option of, with 57.8% opening emails at this time (compared to 19.4% in Spain). However, 27.4% of Spanish participants said they wait until the late evening before bed to check emails, but you’ll only get the attention of 9.1% of Germans if you send them your campaigns at that same time. “Take the time to segment your audience to achieve the best possible engagement in your target countries.” Keep me posted! Subscribe to our newsletter to get great resources sent right to your inbox.
Choosing a day to send your newsletter “As a starting point, look at engagement data, past open rates, and click-through rates, and formulate a hypothesis based on past information.” No matter what, if you regularly send weekly promotional emails or newsletters, be sure to send them on the same day every week. This builds trust and anticipation as your audience will come to expect your content at that time.
Most people check their email multiple times of day. “It’s worth remembering, though, that just because somebody checks their email, it doesn’t mean they have the capacity to act on it, which means getting the time right is still key to driving good email engagement.” Generally, here’s how you can choose the optimal time to send your emails:
How do different countries compare? “In our Email Engagement Report, we discovered fundamental differences in email habits across different countries and cultures.” Open rates data across different cultures.
If you’re an email marketer sending marketing emails to customers, you’ve probably already asked yourself this: What’s the best time to send my newsletter? “The time you schedule your emails determines how high your open rates and click-through rates (CTR) will be.” Below, we’ll give you some tips on identifying the best days and times to send your newsletters and some recommendations to improve your overall email marketing strategy.
9-11 AM: According to many studies, this is a fantastic time to send newsletters – regardless of location. In our Email Engagement Report, 55.2% of users said they check their emails in the morning, more than any other time in the day. However, this doesn’t mean your emails will be opened right away – with people busy at work, it might take a while to get all that desired engagement. “During work hours might be a great time for B2B email, but closer to lunch time will be better for B2C messages.” 3-6 PM: According to our data, the afternoon and early evening is also a great time of the day to send your emails. This is a large window of opportunity, so send early in the afternoon in the EU to take advantage of all US time zones – or better yet, segment and schedule sends based on your audience’s location!
6-8 AM: Avoid sending newsletters when people wake up, as they are half as likely to be read immediately. And when they do check, your email will appear at the bottom of the pecking order. “9-11 AM: According to many studies, this is a fantastic time to send newsletters – regardless of location.” 12-2 PM: During work hours might be a great time for B2B email, but closer to lunch time will be better for B2C messages. While on lunch break, people will be looking at their emails before getting back to work in the afternoon.
6-8 AM: Avoid sending newsletters when people wake up, as they are half as likely to be read immediately. And when they do check, your email will appear at the bottom of the pecking order. “In our Email Engagement Report, 55.2% of users said they check their emails in the morning, more than any other time in the day.” 12-2 PM: During work hours might be a great time for B2B email, but closer to lunch time will be better for B2C messages. While on lunch break, people will be looking at their emails before getting back to work in the afternoon.
12-2 PM: During work hours might be a great time for B2B email, but closer to lunch time will be better for B2C messages. While on lunch break, people will be looking at their emails before getting back to work in the afternoon. “3-6 PM: According to our data, the afternoon and early evening is also a great time of the day to send your emails.” 7-9 PM:The evening is probably not the best time to send B2B SaaS campaigns, as those will be at the bottom of your recipient’s inbox when they get back to the office the next day. However, it could still be an in time for B2C emails, as people browse through their inboxes during their commute, or as they get back home right after work.
How do different countries compare? “That depends on where your users are located.” Open rates data across different cultures.
That’s why our colleagues at Sinch Mailgun conducted a study to find the best time for email engagement based on the billions of emails sent by our customers. The graphs below represent email engagement by hour. In general, 15 UTC has the highest engagement in click-to-open ratios – that’s when most of this opens and clicks happened. “Remember to convert UTC times to your own time zone to find the best time according to your region.” Open rates by hour of the day.
12-2 PM: During work hours might be a great time for B2B email, but closer to lunch time will be better for B2C messages. While on lunch break, people will be looking at their emails before getting back to work in the afternoon. “This is a large window of opportunity, so send early in the afternoon in the EU to take advantage of all US time zones – or better yet, segment and schedule sends based on your audience’s location!” 7-9 PM:The evening is probably not the best time to send B2B SaaS campaigns, as those will be at the bottom of your recipient’s inbox when they get back to the office the next day. However, it could still be an in time for B2C emails, as people browse through their inboxes during their commute, or as they get back home right after work.
While this is some prescriptive guidance to get started, we wanted to take our research further an analyze the best times for email engagement – that is, opens and clicks. “In general, 15 UTC has the highest engagement in click-to-open ratios – that’s when most of this opens and clicks happened.” However, that doesn’t mean 3 PM is the best time to send in your country! Remember to convert UTC times to your own time zone to find the best time according to your region. For example, in the summer, 15:00 UTC translates to 11 AM for Eastern Standard Time.
6-8 AM: Avoid sending newsletters when people wake up, as they are half as likely to be read immediately. And when they do check, your email will appear at the bottom of the pecking order. “However, this doesn’t mean your emails will be opened right away – with people busy at work, it might take a while to get all that desired engagement.” 12-2 PM: During work hours might be a great time for B2B email, but closer to lunch time will be better for B2C messages. While on lunch break, people will be looking at their emails before getting back to work in the afternoon.
What’s the best time to send your emails? “Most sources say you should send between 9 AM and 12 PM, but that’s a rather simplistic way to think about email send times.” The first thing to consider is that people check their email multiple times each day. In fact, according to our Email Engagement Report, 63.3% of users interact with their personal mailboxes at different points throughout the day.
Generally, here’s how you can choose the optimal time to send your emails: “6-8 AM: Avoid sending newsletters when people wake up, as they are half as likely to be read immediately.” 9-11 AM: According to many studies, this is a fantastic time to send newsletters – regardless of location. In our Email Engagement Report, 55.2% of users said they check their emails in the morning, more than any other time in the day. However, this doesn’t mean your emails will be opened right away – with people busy at work, it might take a while to get all that desired engagement.
3-6 PM: According to our data, the afternoon and early evening is also a great time of the day to send your emails. This is a large window of opportunity, so send early in the afternoon in the EU to take advantage of all US time zones – or better yet, segment and schedule sends based on your audience’s location! “7-9 PM:The evening is probably not the best time to send B2B SaaS campaigns, as those will be at the bottom of your recipient’s inbox when they get back to the office the next day.” After 9 PM: Avoid sending emails after this time, as it will not be read immediately, and by the morning, your email will appear at the bottom of the pecking order. If you’re sending at this time, then earlier is better.
7-9 PM:The evening is probably not the best time to send B2B SaaS campaigns, as those will be at the bottom of your recipient’s inbox when they get back to the office the next day. However, it could still be an in time for B2C emails, as people browse through their inboxes during their commute, or as they get back home right after work. “After 9 PM: Avoid sending emails after this time, as it will not be read immediately, and by the morning, your email will appear at the bottom of the pecking order.” While this is some prescriptive guidance to get started, we wanted to take our research further an analyze the best times for email engagement – that is, opens and clicks.