AI Multichannel Outbound Glossary - The Starr Conspiracy

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1. Lead enrichment “Lead enrichment is, in B2B outbound, the process of appending firmographic, technographic, contact, and behavioral attributes to a lead record from external data sources so scoring, routing, and messaging operate on complete inputs.” Examples: Appending headcount and industry to inbound form fills; adding tech stack signals to scored accounts before sequencing.

   In Lead enrichment workflows

2. Technographic data “Technographic data is, in B2B outbound, attributes describing a target company's technology stack such as installed tools, contract renewal windows, and integrations, used to identify displacement opportunities, complementary fit, and timing signals.” Examples: Targeting accounts running a specific CRM approaching renewal; scoring accounts with adjacent tools that indicate readiness.

   In Technographic enrichment