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Which Direct Mail Format Is Right For You? - Propelo Media
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After being in direct marketing, much of it direct mail, for nearly 20 years I’ve seen a lot of different mail kits. To help you more easily evaluate which direct mail format is right for you we’re focusing on the more popular mail kits. From there we’ve developed a S.P.I.C.E. Rating System that evaluates each mail kit by the following criteria: “Speed How quickly can the piece be produced and how quickly can it be delivered?” While it’s important to consider many aspects of your mail piece from design, messaging, offers, budget, and call-to-actions, today we’re just going to focus on the mail format itself solely. Of those, we’re going to be focusing on the most common formats, and the ideal scenarios where these will be used.
After being in direct marketing, much of it direct mail, for nearly 20 years I’ve seen a lot of different mail kits. To help you more easily evaluate which direct mail format is right for you we’re focusing on the more popular mail kits. From there we’ve developed a S.P.I.C.E. Rating System that evaluates each mail kit by the following criteria: “Privacy Ability to include sensitive information on the direct mail piece.” While it’s important to consider many aspects of your mail piece from design, messaging, offers, budget, and call-to-actions, today we’re just going to focus on the mail format itself solely. Of those, we’re going to be focusing on the most common formats, and the ideal scenarios where these will be used.
After being in direct marketing, much of it direct mail, for nearly 20 years I’ve seen a lot of different mail kits. To help you more easily evaluate which direct mail format is right for you we’re focusing on the more popular mail kits. From there we’ve developed a S.P.I.C.E. Rating System that evaluates each mail kit by the following criteria: “Informative How much real estate you have with the mail kit for additional information.” While it’s important to consider many aspects of your mail piece from design, messaging, offers, budget, and call-to-actions, today we’re just going to focus on the mail format itself solely. Of those, we’re going to be focusing on the most common formats, and the ideal scenarios where these will be used.
After being in direct marketing, much of it direct mail, for nearly 20 years I’ve seen a lot of different mail kits. To help you more easily evaluate which direct mail format is right for you we’re focusing on the more popular mail kits. From there we’ve developed a S.P.I.C.E. Rating System that evaluates each mail kit by the following criteria: “Cost What kind of budget implication does the mail kit have?” While it’s important to consider many aspects of your mail piece from design, messaging, offers, budget, and call-to-actions, today we’re just going to focus on the mail format itself solely. Of those, we’re going to be focusing on the most common formats, and the ideal scenarios where these will be used.
After being in direct marketing, much of it direct mail, for nearly 20 years I’ve seen a lot of different mail kits. To help you more easily evaluate which direct mail format is right for you we’re focusing on the more popular mail kits. From there we’ve developed a S.P.I.C.E. Rating System that evaluates each mail kit by the following criteria: “Engagement Rating the engagement level of each piece?” While it’s important to consider many aspects of your mail piece from design, messaging, offers, budget, and call-to-actions, today we’re just going to focus on the mail format itself solely. Of those, we’re going to be focusing on the most common formats, and the ideal scenarios where these will be used.
Letter Mailer “Letter mailers are your classic mail kit that has the actual letter encased within an envelope.” When done well, letter mailers can be great and driving engagement, with ample real estate for messaging and calls-to-action. They afford you the best privacy of all mail kits featured and can include additional components inside such as buck-slips and remit envelopes which make them ideal for non-profit appeal campaigns.
Speed How quickly can the piece be produced and how quickly can it be delivered? Privacy Ability to include sensitive information on the direct mail piece. Informative How much real estate you have with the mail kit for additional information. Cost What kind of budget implication does the mail kit have? Engagement Rating the engagement level of each piece? “While it’s important to consider many aspects of your mail piece from design, messaging, offers, budget, and call-to-actions, today we’re just going to focus on the mail format itself solely.” Letter Mailer