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Direct marketing in the U.S.: Navigating the landscape - Michalsons
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Legal frameworks guiding direct marketing “Direct marketing in the U.S. is governed by a blend of federal and state laws, each playing a crucial role in shaping the landscape.” Federal laws
The FTC Act enforces truthful and non-misleading advertising. It requires businesses to substantiate and clarify all claims made in their marketing materials. “The General Data Protection Regulation (GDPR), although a European Union regulation, impacts U.S. companies dealing with E.U. citizens. It sets stringent data protection and privacy measures.” State laws