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A Video Testimonial Script That Doesn't Sound Scripted
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Every place a page here uses this source, in the order the words come in it.
If they have already said yes, delete the first sentence and keep the rest. “What it looks like when this worked: they start mid-thought, they name a before, they describe a Tuesday, and they either give a number or a thing that stopped. You can use it without going back.” Three ways this still goes wrong
What this page adds is what each question is for, and how to phrase it so they cannot answer with an adjective. “1. "Who are you, and what do you do?"” Gets you a name, a role, and a company a prospect can place themselves against. Without it the rest of the video is a stranger being pleased.
This is the question people treat as filler, and it is usually where the best sentence in the video turns up. Do not skip it to get to the result faster. “4. "What has it got you — and if you can put a number on it, do."” Gets you the close. A number if one exists. If it does not, a specific thing that stopped happening on a date they can name.
AI summary “Send four focused questions to customers, tell them not to prepare scripted answers, and capture authentic video testimonials; this approach yields natural, result‑driven clips without rehearsed scripts.” Title
"Would you recommend us?" Produces a slogan. "I would absolutely recommend [Product] to anyone." You already have the result in question 4. You do not need a tagline on top. “"How did you hear about us?" Useful to you. Useless to a prospect. Save it for a form field.” Four questions is the ceiling I would send. Five if you are collecting a longer case study, which is a different job.
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