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7 Sales Script Templates: How to Create a Phone Sales Pitch Script
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Raise curiosity: Clearly state who you are and why they should care. “Give context: This is your elevator pitch, a one-sentence overview of what you’re offering and who you’re offering it to.” Ask for permission to continue: A simple question gives prospects the ability to say no or allow you to continue your pitch.
Some salespeople recommend small talk after the introduction—“How’s your day going? Is it raining there, too?”—but we don’t. Maybe small talk sets a friendly tone, but who has time for that? “In a cold call, assume you’re interrupting prospects on a busy day. Get to the point. Prove you value their time.” I’m calling some startups in the area to find out if they are a good fit for our beta program.
Before the call, try to gain insight into their industry, offerings, and competitors. “Research the job title and role of the person you will be speaking to, then spend a bit of time on their LinkedIn profile.” Are they senior staff? Are they a decision-maker?
“Great! I wanted to give you a quick call because we're currently working with other companies in [their industry] and I really think [prospect company name] would benefit from [solution]. I can see that your company targets [mention their target audience/services/etc.] — how are you managing [pain points you solve, e.g., finding leads, managing workflows, etc.]?” “This gives them the opportunity to share their struggles. From there, you can share specific case studies or solutions your company offers.” Cold Call Script for Voicemails
“Great! I wanted to give you a quick call because we're currently working with other companies in [their industry] and I really think [prospect company name] would benefit from [solution]. I can see that your company targets [mention their target audience/services/etc.] — how are you managing [pain points you solve, e.g., finding leads, managing workflows, etc.]?” “This gives them the opportunity to share their struggles. From there, you can share specific case studies or solutions your company offers.” Cold Call Script for Voicemails
Follow Up Script for Voicemail “You'll want to cover the same main points as any other follow up call; but you need to keep it short and sweet.” “Hey [prospect's name], this is [your name] from [your company name]. I was thinking more about [the pain point they mentioned in the last call] and I wanted to [share a resource, give more detail, etc.] Give me a call back at [phone number] when you have [five/ten minutes]. Thanks so much — have a good day!”