How to write an outbound email that you can be proud of

Quoted on this wiki

Every place a page here uses this source, in the order the words come in it.

1. We spend 99% of our email writing careers writing emails to people we know, where there is implied context. It can feel really awkward to write an email to someone where you essentially need something from them. “Use specific triggers or research you did to kick off the email, focus on the recipient as the hero of the email instead of you and your product, and make it easy to respond by ending the email with a question.” And finally, break your outbound into reason/value/question sections. Draw them in with customization, clearly express the parallel and why your recipient would get value from whatever you’re reaching out about, and make your ask clear with a question.

   In Cold email copy

Quotes are verbatim and belong to their publishers. Where a quote has been translated, the original wording is kept below it.