Outbound Email Templates: Examples of (Real) Emails that Get ...

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1. Avoid putting the recipient’s first name in the subject line.Maybe you’ve heard that personalization can drive up response rates. But honestly, that’s a marketing play. In sales, you don’t want your outreach emails to be confused with a branded newsletter. You’ll need to test this for yourself, of course, but I generally avoid anything that makes my email look like a generic marketing blast — including putting a name in the subject line. “A good subject line refers to something your readers will get inside your email.” Don’t offer your product in the subject line.This harms rather than generating trust. Always remember, cold emailing is about building relationships, selling comes later.

   In Subject line formats

2. How do you spark recipients’ curiosity? “Ask them a question. This shows that you’re interested in getting a reply from them.” Focus on a problem that you can solve. This positions you as an expert who’s worth listening to.

   In Reply response templates

3. Ask them a question. This shows that you’re interested in getting a reply from them. “Focus on a problem that you can solve. This positions you as an expert who’s worth listening to.” Write a short subject line. At least 50% of all opens are on a mobile device.

   In Reply response templates

4. “Outbound emails are rarely a one-size-fits-all sort of thing.” Unfortunately, the same template that worked on decision-makers at digital agencies won’t work on decision-makers in recruitment.

   In Reply response templates

5. “every time you change a target of your outbound email campaign, you need a new template.” Unfortunately, the same template that worked on decision-makers at digital agencies won’t work on decision-makers in recruitment.

   In Reply response templates

6. Outbound emails are rarely a one-size-fits-all sort of thing. Truth be told, every time you change a target of your outbound email campaign, you need a new template. “Unfortunately, the same template that worked on decision-makers at digital agencies won’t work on decision-makers in recruitment.” Nonetheless, with experience, you’ll get the insight you need to structure email templates in a way that the whole process is easy. I’m sure I’ve got my tricks of doing that. And today, I’m going to share them with you.

   In Reply response templates

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