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Texts with Founders: Intros and Forwardable Emails - Substack
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Today, we'll cover intro protocol and how to create a forwardable email that streamlines intro requests. “The early-stage ecosystem has developed a process for how intros are made.” When someone offers to introduce you to a person you'd like to meet, your goal should be to make it as simple as possible for them to facilitate that connection.
Avoid using this ineffective tactic. “It can come across as presumptuous.” It's impossible to nail the connector's tone.
You send a forwardable intro email to the connector. “The connector hits "forward" and adds a quick note when sending the message onward to provide additional context about the intro request.” That person responds yes or no to the request.