Make Your Sales Emails More 'Forwardable' to Close More Deals

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1. 2. Use an Internal Trigger Phrase. “The idea is to frame your message around a narrative that their leadership has already bought into — or created themselves.” Every company speaks a slightly different dialect of Corporatese. It’s shaped by how executives talk about their goals to the board, and to their business unit leaders. Mirroring this shows them you know them, and are relevant to their goals.

   In Belief-based messaging

2. To create a compelling hook in your email, dig past the first problem you find during your discovery conversations. Keep digging until you discover thetrue consequences of the problem, which will typically tie back to a strategic, company-wide initiative. “Craft your message to resonate at the highest level and garner support from key titles early.” 2. Use an Internal Trigger Phrase.

   In Role-based messaging

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