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Make Your Sales Emails More 'Forwardable' to Close More Deals
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Open with a big, company-wide objective that affects everyone.Executives and key employees think far bigger than associates, managers, and even director-level employees. In this example, Morgan the manager is focused on her content creation workflow, but her CMO is likely focused on a broader objective — like reducing CAC (cost to acquire a customer). “To create a compelling hook in your email, dig past the first problem you find during your discovery conversations. Keep digging until you discover thetrue consequences of the problem, which will typically tie back to a strategic, company-wide initiative.” Remember, a single email sent by a high-ranking title that favors (or fights) your deal can be a deciding factor. Craft your message to resonate at the highest level and garner support from key titles early.
2. Use an Internal Trigger Phrase. “Then, repeat those words and phrases inside your forwardable emails.” Every company speaks a slightly different dialect of Corporatese. It’s shaped by how executives talk about their goals to the board, and to their business unit leaders. Mirroring this shows them you know them, and are relevant to their goals.