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Tip #501: Should you use the lead entity? - CRM Tip of the Day

crmtipoftheday.com

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  1. “In Dynamics CRM, the Lead entity is designed for potential clients that are qualified by a salesperson prior to becoming Accounts, Contacts, and Opportunities.” When used in this manner, the lead entity can be useful. However, it can cause some issues if it is not used properly.

    In Outbound CRM data model