Calendar links: How to use them to book meetings

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Every place a page here uses this source, in the order the words come in it.

1. Meeting links should not be included in your outbound sequences. The purpose of a sequence is to get a reply, not to book a meeting. If you include a meeting link in your cold message, you increase the likelihood of being marked as spam, which can significantly reduce your reply rate. “Instead, keep the meeting link as a facilitation tool once a meeting has been agreed upon.” Step 2: Navigate the conversation

   In Calendar invite logistics

2. Step 2: Offer a reciprocity resource, such as a marketing material turned into a prospecting asset. For instance, “If you’re interested, I can share a 5-step sequence that typically gets over a 38% reply rate.” “Step 3: Ask for feedback. If the prospect responds, share the resource, wait for two days, and use the following formula: “What do you think of the resource? Is it useful for your team?”” Step 4: Use a negative-reversing question. For example, “Would it be a bad idea to have a quick call so I can give you a few tips on how your team can use this sequence?”

   In Campaign offer design

3. Step 1: Understand when to use them “If you include a meeting link in your cold message, you increase the likelihood of being marked as spam, which can significantly reduce your reply rate.” Instead, keep the meeting link as a facilitation tool once a meeting has been agreed upon. For more information on crafting messages with a 38% or higher reply rate, check out this article.

   In Self-serve scheduling links

4. Step 1: Understand when to use them “The purpose of a sequence is to get a reply, not to book a meeting.” Instead, keep the meeting link as a facilitation tool once a meeting has been agreed upon. For more information on crafting messages with a 38% or higher reply rate, check out this article.

   In Self-serve scheduling links

5. Step 1: Understand when to use them “Meeting links should not be included in your outbound sequences.” Instead, keep the meeting link as a facilitation tool once a meeting has been agreed upon. For more information on crafting messages with a 38% or higher reply rate, check out this article.

   In Self-serve scheduling links

6. Step 1: Understand when to use them “The purpose of a sequence is to get a reply, not to book a meeting.” Instead, keep the meeting link as a facilitation tool once a meeting has been agreed upon. For more information on crafting messages with a 38% or higher reply rate, check out this article.

   In Strategy