The ultimate lead qualification checklist in just 5 questions - Zendesk

Quoted on this wiki

Every place a page here uses this source, in the order the words come in it.

1. What is lead qualification, and why is it important? “New leads who enter the sales pipeline are either qualified or disqualified, depending on whether or not they meet these criteria.” Lead qualification is designed to separate the potential customers from the duds. It allows reps to spend their days as productively as possible, focusing their efforts on the prospects who have the highest likelihood of converting. Good prospecting tools can get you close, but reliable lead qualification gets you over the finish line.

   In Handoff readiness criteria

Quotes are verbatim and belong to their publishers. Where a quote has been translated, the original wording is kept below it.