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Re-engagement Campaign Ideas To Revive Dead Opps
chilipiper.com
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So, what's a re-engagement campaign? “A re-engagement campaign is a joint effort between marketing and sales to create new opportunities in accounts with previous closed-lost opportunities.” Things to keep in mind
Re-engagement campaigns can be wildly successful, but they can also be tone-deaf flops. Here are some things to keep in mind when planning your campaign: “Make sure you consult your sales team before executing a re-engagement campaign.” Identify a segment. Don't just blast an email out to the primary contacts at every account with a closed-lost opportunity. Your prospects can smell a spray and pray campaign from a mile away. Instead, segment your closed-lost campaign. Some segmentation ideas: closed-lost reason, industry, company size, etc.
Why? “They're qualified — if an opp made its way into your reps' pipeline before you already know the account is qualified.” They know you — your reps have an existing relationship with contacts at that account.
They're qualified — if an opp made its way into your reps' pipeline before you already know the account is qualified. “They know you — your reps have an existing relationship with contacts at that account.” So, what's a re-engagement campaign?
Re-engagement campaigns can be wildly successful, but they can also be tone-deaf flops. Here are some things to keep in mind when planning your campaign: “Make sure you consult your sales team before executing a re-engagement campaign.” Identify a segment. Don't just blast an email out to the primary contacts at every account with a closed-lost opportunity. Your prospects can smell a spray and pray campaign from a mile away. Instead, segment your closed-lost campaign. Some segmentation ideas: closed-lost reason, industry, company size, etc.
Identify a segment. Don't just blast an email out to the primary contacts at every account with a closed-lost opportunity. Your prospects can smell a spray and pray campaign from a mile away. Instead, segment your closed-lost campaign. Some segmentation ideas: closed-lost reason, industry, company size, etc. “Make sure there's a compelling event to justify your outreach.” Offer something valuable. The problem with most marketing campaigns is they confuse the offer with the call to action. "Get a demo" is a call to action, not an offer. A good litmus test for this is asking yourself the following question: does my prospect have to do something here? If the answer is yes, then it's a call to action, not an offer.
Identify a segment. Don't just blast an email out to the primary contacts at every account with a closed-lost opportunity. Your prospects can smell a spray and pray campaign from a mile away. Instead, segment your closed-lost campaign. Some segmentation ideas: closed-lost reason, industry, company size, etc. “If nothing has changed at your company or in the account since your last interaction, it might not be the right time to run a re-engagement campaign.” Offer something valuable. The problem with most marketing campaigns is they confuse the offer with the call to action. "Get a demo" is a call to action, not an offer. A good litmus test for this is asking yourself the following question: does my prospect have to do something here? If the answer is yes, then it's a call to action, not an offer.
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