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12 Terms You Need to Know Before Launching a Referral Program

saasquatch.com

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  1. 6. Partner Programs “A partner program is a referral program that rewards certified third party vendors of your product or service with rewards such as cash, recognition and advertising.” Partner programs typically have a much more rigorous admission process than affiliate programs and come with some legal obligations. The admission processes can include paying fees, going through a certification program and/or attending training sessions. Due to this rigorous process partners are able to state officially that they are associated with your company and may be listed on your company website as a way of vouching for them.

    In Partner referral programs

  2. 12. Happy Moment “In referral programs, a happy moment is the time when a referrer is most likely to make a referral typically due to a recent happy experience while using your product or service.” Finding a happy moment is not a trivial task. It can require a critical eye, trial and error and strong in-app analytics to find your optimal happy moment. Once found, you can use your data to understand user behavior better and continue optimizing the in-app experience.

    In Referral timing

  3. 12. Happy Moment “The effectiveness of a referral program depends, in part, on when a user is prompted to make a referral.” Finding a happy moment is not a trivial task. It can require a critical eye, trial and error and strong in-app analytics to find your optimal happy moment. Once found, you can use your data to understand user behavior better and continue optimizing the in-app experience.

    In Referral timing

  4. 12. Happy Moment “On the flip side, if a user is prompted right after a happy moment they are much more likely to make a referral even if the have previously had a bad experience.” Finding a happy moment is not a trivial task. It can require a critical eye, trial and error and strong in-app analytics to find your optimal happy moment. Once found, you can use your data to understand user behavior better and continue optimizing the in-app experience.

    In Post-success referral timing

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