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Four Advocate Personalities Turn Customer Goodwill Into Gold
forrester.com
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Identify what creates a strong connection with a specific personality type and incorporate those experiences into advocacy programs. Customizing activities, recognition, and rewards based on the unique motivations of each personality type will entice more customers to sign up for and participate in advocacy programs. “When you deliver value first and then gradually ask for more contributions, customers reciprocate by advocating for you more willingly.” Want to learn more? Explore our research or set up an inquiry/guidance session with us.
Want your customer advocacy program to pay off? Tailor program goals to different personalities — not the other way around. Understanding how customers prefer to interact and what motivates them is crucial for keeping them engaged and turning customer goodwill into a durable company asset. Audit your best customers, determine which personality types they represent, and then design programs with their specific personality types in mind. “Identify what creates a strong connection with a specific personality type and incorporate those experiences into advocacy programs.” Aim to provide valuable experiences that gain customer commitment in incremental steps. Grow customer participation by minimizing the effort that they put in early on while maximizing the value that they get in return. When you deliver value first and then gradually ask for more contributions, customers reciprocate by advocating for you more willingly.
Want your customer advocacy program to pay off? Tailor program goals to different personalities — not the other way around. Understanding how customers prefer to interact and what motivates them is crucial for keeping them engaged and turning customer goodwill into a durable company asset. Audit your best customers, determine which personality types they represent, and then design programs with their specific personality types in mind. “Customizing activities, recognition, and rewards based on the unique motivations of each personality type will entice more customers to sign up for and participate in advocacy programs.” Aim to provide valuable experiences that gain customer commitment in incremental steps. Grow customer participation by minimizing the effort that they put in early on while maximizing the value that they get in return. When you deliver value first and then gradually ask for more contributions, customers reciprocate by advocating for you more willingly.