The role of customer advocacy in sales and support

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1. Customer advocates will move heaven and earth to share their experiences about how great your product is, in turn, improving your brand awareness. “Your advocates can raise awareness on a small scale by recommending products to colleagues and/or key stakeholders within a company, or by sharing with social media followers or at industry events and conferences” Launching a podcast: The key to boosting brand awareness

   In Customer advocates

2. Many consumers struggle to acknowledge sales and advertising as the beacon of truth, with a study revealing that a staggering 96%of consumers are skeptical of brands and their advertising campaigns. “Customer advocates play a significant role in bridging the gap between customers and brands and keeping this relationship intact.” Enhance brand awareness

   In Customer advocates

3. Improve product launches “Customer advocates are sometimes recruited as part of a company’s product launch process.” As part of their role, it’s their responsibility to test new features and provide suggestions on what could potentially be improved ahead of the product or service being released.

   In Recruiting customer advocates

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