Reseller Program | Glossary - PartnerStandard Knowledge Hub

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Every place a page here uses this source, in the order the words come in it.

1. Enablement and certification so partners can sell and support the product. “Partner portal access for leads, assets, and deal tracking.” In larger programs, market development funds.

   In Partner portal and resource center

2. The tail of search traffic here is people sorting one model from another. This is the quick version. “Referral program The vendor closes and invoices; the partner passes the lead A referral fee on closed business” Reseller programs usually carry higher rewards than affiliate or referral programs, because the partner takes on the full sales cycle. For the close cousins, compare a value-added reseller (VAR) against a plain reseller, and see referral, co-seller, reseller for where each fits.

   In Partner referral programs

3. How a Reseller Program Works “The reseller buys at a discount off list price, or at a wholesale price, sets its own resale price, invoices the end customer, and keeps the difference as margin.” Around that loop sits the standard scaffolding, usually in this order:

   In Reseller program design

4. How a Reseller Program Works “Some programs pay a commission or a revenue share instead of a margin, but the principle is the same: the reseller owns the transaction and earns on the spread.” Around that loop sits the standard scaffolding, usually in this order:

   In Reseller program design

5. Around that loop sits the standard scaffolding, usually in this order: “Partner agreement and enrollment.” A price list with discount tiers.

   In Reseller program design