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Co-sell engagement - AWS Partner Central - AWS Documentation

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Co-sell motion “A co-sell motion is assigned to every opportunity and determines who leads it:” AWS Field-engaged – Your opportunity is co-sell ready and matched with an AWS sales team for direct collaboration. The agent moves to a supporting role, preparing research, tracking actions, and keeping the record current.
In Co-selling and co-marketing
“Every opportunity is assigned a co-sell motion and an Opportunity Quality score.” Co-sell motion
In Co-selling opportunity management
“Together they determine how AWS engages on the deal and what the AWS Partner Central agent does to help.” Co-sell motion
In Co-selling opportunity management
Each opportunity receives an Opportunity Quality score from 0 to 100, shown as [score] / 100 with an indicator showing whether the score moved up, down, or stayed flat since the last update. The score updates continuously as you and the agent improve the opportunity. “A higher Opportunity Quality score may increase the likelihood that an AWS field seller engages with your opportunity, but it does not guarantee engagement.” The AWS Partner Central agent knows about your opportunity and returns the co-sell motion, the Opportunity Quality score and trend, and recommendations to strengthen the submission.
In Co-selling opportunity management
Co-sell motion “A co-sell motion is assigned to every opportunity and determines who leads it:” AWS Field-engaged – Your opportunity is co-sell ready and matched with an AWS sales team for direct collaboration. The agent moves to a supporting role, preparing research, tracking actions, and keeping the record current.
In Co-selling opportunity management
A co-sell motion is assigned to every opportunity and determines who leads it: “AWS Field-engaged – Your opportunity is co-sell ready and matched with an AWS sales team for direct collaboration. The agent moves to a supporting role, preparing research, tracking actions, and keeping the record current.” Agent-engaged – The agent qualifies and enriches the opportunity directly with you and surfaces insights and recommendations to strengthen the submission.
In Co-selling opportunity management
AWS Field-engaged – Your opportunity is co-sell ready and matched with an AWS sales team for direct collaboration. The agent moves to a supporting role, preparing research, tracking actions, and keeping the record current. “Agent-engaged – The agent qualifies and enriches the opportunity directly with you and surfaces insights and recommendations to strengthen the submission.” Partner-led – You own and drive the opportunity with agent support, including sales plays, customer insights, and resources.
In Co-selling opportunity management
Agent-engaged – The agent qualifies and enriches the opportunity directly with you and surfaces insights and recommendations to strengthen the submission. “Partner-led – You own and drive the opportunity with agent support, including sales plays, customer insights, and resources.” Opportunity Quality score
In Co-selling opportunity management
Opportunity Quality score “Each opportunity receives an Opportunity Quality score from 0 to 100, shown as [score] / 100 with an indicator showing whether the score moved up, down, or stayed flat since the last update. The score updates continuously as you and the agent improve the opportunity.” A higher Opportunity Quality score may increase the likelihood that an AWS field seller engages with your opportunity, but it does not guarantee engagement.
In Co-selling opportunity management
Co-sell motion “A co-sell motion is assigned to every opportunity and determines who leads it:” AWS Field-engaged – Your opportunity is co-sell ready and matched with an AWS sales team for direct collaboration. The agent moves to a supporting role, preparing research, tracking actions, and keeping the record current.
In Co-selling roles and handoffs
Agent-engaged – The agent qualifies and enriches the opportunity directly with you and surfaces insights and recommendations to strengthen the submission. “Partner-led – You own and drive the opportunity with agent support, including sales plays, customer insights, and resources.” Opportunity Quality score
In Co-selling roles and handoffs
AWS Field-engaged – Your opportunity is co-sell ready and matched with an AWS sales team for direct collaboration. The agent moves to a supporting role, preparing research, tracking actions, and keeping the record current. “Agent-engaged – The agent qualifies and enriches the opportunity directly with you and surfaces insights and recommendations to strengthen the submission.” Partner-led – You own and drive the opportunity with agent support, including sales plays, customer insights, and resources.
In Partner lead qualification
AWS Field-engaged – Your opportunity is co-sell ready and matched with an AWS sales team for direct collaboration. The agent moves to a supporting role, preparing research, tracking actions, and keeping the record current. “Agent-engaged – The agent qualifies and enriches the opportunity directly with you and surfaces insights and recommendations to strengthen the submission.” Partner-led – You own and drive the opportunity with agent support, including sales plays, customer insights, and resources.
In Partner-sourced leads
Title: Name the customer, the workload, and the delivery model so the deal is easy to identify. “Customer business problem: Describe this customer's specific situation, what is forcing them to act now, and the outcome they expect. Avoid generic descriptions that could apply to any customer.” Stage: Keep the stage accurate, and move the opportunity to Launched or Closed Lost as soon as the deal closes.
In Problem and outcome framing