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27 Tips for Organising a Webinar with Partners
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Many marketers host webinars simply to check off activities in their OKRs, believing these events will boost inbound leads, awareness, or TOFU metrics. However, this approach is misguided. The majority of people reading articles about webinars are looking to copy tips for their own use, with only a small fraction sharing the information or contacting us for services. The goals of generating traffic, increasing attendee numbers, and boosting audience engagement are often unrealistic and superficial. “They also serve as excellent sales materials; instead of relying on a pitch deck or brochure, you can share a webinar link, which feels more genuine and engaging.” Additionally, webinars help build relationships with guest speakers, who can become valuable partners. Remember, the purpose of a webinar isn't to create immediate buzz or generate leads on the spot. It's about producing entertaining, valuable PIECES of content that contributes to your brand's long-term success and visibility online.
Many marketers host webinars simply to check off activities in their OKRs, believing these events will boost inbound leads, awareness, or TOFU metrics. However, this approach is misguided. The majority of people reading articles about webinars are looking to copy tips for their own use, with only a small fraction sharing the information or contacting us for services. The goals of generating traffic, increasing attendee numbers, and boosting audience engagement are often unrealistic and superficial. “While they may not provide immediate results, webinars are incredibly valuable for enhancing your brand's visibility on search engines like Google or YouTube.” Additionally, webinars help build relationships with guest speakers, who can become valuable partners. Remember, the purpose of a webinar isn't to create immediate buzz or generate leads on the spot. It's about producing entertaining, valuable PIECES of content that contributes to your brand's long-term success and visibility online.
👉 Why Host Webinars? “Many marketers host webinars simply to check off activities in their OKRs, believing these events will boost inbound leads, awareness, or TOFU metrics.” Webinars should be seen as a long-term investment rather than a quick win, especially when it comes to lead generation. While they may not provide immediate results, webinars are incredibly valuable for enhancing your brand's visibility on search engines like Google or YouTube. They also serve as excellent sales materials; instead of relying on a pitch deck or brochure, you can share a webinar link, which feels more genuine and engaging.
👉 Why Host Webinars? “The goals of generating traffic, increasing attendee numbers, and boosting audience engagement are often unrealistic and superficial.” Webinars should be seen as a long-term investment rather than a quick win, especially when it comes to lead generation. While they may not provide immediate results, webinars are incredibly valuable for enhancing your brand's visibility on search engines like Google or YouTube. They also serve as excellent sales materials; instead of relying on a pitch deck or brochure, you can share a webinar link, which feels more genuine and engaging.
Many marketers host webinars simply to check off activities in their OKRs, believing these events will boost inbound leads, awareness, or TOFU metrics. However, this approach is misguided. The majority of people reading articles about webinars are looking to copy tips for their own use, with only a small fraction sharing the information or contacting us for services. The goals of generating traffic, increasing attendee numbers, and boosting audience engagement are often unrealistic and superficial. “Webinars should be seen as a long-term investment rather than a quick win, especially when it comes to lead generation.” Additionally, webinars help build relationships with guest speakers, who can become valuable partners. Remember, the purpose of a webinar isn't to create immediate buzz or generate leads on the spot. It's about producing entertaining, valuable PIECES of content that contributes to your brand's long-term success and visibility online.
Send a simple follow-up email right after the event. You’ll be surprised how impactful this small gesture can be. “For Attendees: Send a “Thank You” email and share the post-event page and any other relevant content.” For No-Shows: Send a “Sorry We Missed You” email. Include the post-event page and any other content they might have missed.