What Is a Good Conversion Rate? Benchmarks by Industry

Quoted on this wiki

Every place a page here uses this source, in the order the words come in it.

1. Segment before optimizing “Use behavioral data filtered by segment to make changes that help the right people.” Reduce friction in your highest-exit steps

   In Behavioral segmentation

2. Direct and referral traffic “Referral traffic varies widely depending on source quality.” Is a 10% conversion rate good?

   In Referral conversion rate