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What Is a Good Conversion Rate? Benchmarks by Industry

luckyorange.com

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  1. So, what's a good conversion rate? “The honest answer: it depends — on your industry, traffic source, device, and what you're counting as a conversion.” Most websites convert between 1–4% of visitors. Ecommerce averages 1.8–3%. SaaS and B2B lead gen typically land between 2–5%. Google Ads campaigns across all industries averaged 7.52% in 2025. Landing pages focused on a single CTA can hit 3–5%+.

    In Segment conversion rates

  2. Direct and referral traffic “Referral traffic varies widely depending on source quality.” Is a 10% conversion rate good?

    In Referral conversion rate

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